More than 400,000 reasons to advertise on AfricaOnline
In January 2008, 64,938 visitors viewed 417,280 pages. Of these, 394,261 were viewed from Namibia. In February 2008, 65,990 visitors viewed 408,176 pages. Of these, 379,612 were viewed from Namibia. These figures place AfricaOnline amongst the best-used mediums in the country. The fact that each of these pages was chosen by the visitors makes AfricaOnline one of the best-used mediums in the country.
In addition more than 8,000 AfricaOnline subscribers receive a weekly general interest e-zine and more than 1,000 business subscribers receive a daily business update in their workplaces.
AfricaOnline draws Namibia's upper LSM internet users to its site with a combination of online content and content delivered by e-mail. Featured news covers the biggest stories, internationally, in Africa and regionally. Sports focuses on Namibia's two favourite games, international football and rugby, interspersed with cricket, golf, motoring and other popular events. Hot gossip, free MP3 downloads, online albums, popular web videos and reviews are the additional draws.
But there are yet more reasons to advertise on AfricaOnline
Unlike traditional media, with online media, you can change your advertising rapidly to adjust to your market. And, as it is an electronic medium, you don't pay for the print bill. In fact, internet banner advertising can be produced quickly using software packages commonly available in advertising studios.
Types of advertising
Banners
A banner is typically a rectangular image, 468 X 60 pixels. The banner is placed on the top section of all AfricaOnline pages – thereby drawing attention to the brand. Banner can be made with moving images, sound or even games; and are more effective when they are interactive and colourful. Banner-ad campaigns can be targeted using a wide range of criteria and the frequency with which the viewer sees the banner can be preset to maximize reach and to avoid creative ware-out.
Buttons
Buttons are found on most pages on AfricaOnline, typically on the left side of the page near the content. Buttons are also served like banners. Buttons are typically 120 X 60 pixels.
Pop-Ups
As a user arrives at an AfricaOnline homepage, a new browser window opens a box displaying a product or special on offer. These 250 X 250 pixels pop-ups are extremely effective in promotions, competitions and special offers for a limited period of time.
Click-through rates are typically 5 to 50 times higher than banner click-throughs, as they are usually price-related special offers.
E-Mail Marketing
Newsletters are the most powerful direct marketing vehicle available to access the growing membership database of AfricaOnline. AfricaOnline sends a newsletter to the entire AfricaOnline database every week and a daily newsletter to more than 1,000 business subscribers. You can advertise in this newsletter. |
